Dramatically improve your Facebook ad campaign

Increasing Facebook ad conversion rates without simply increasing ad spend can be a challenge if you’re not an expert. But there are some tried-and-true tweaks that will get you better results, especially if you invest some energy into testing different versions.

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Images over words – why it matters on Facebook

An article by  from O2 Media explains why using images rather than words is an advantage especially when using facebook.


A picture tells a thousand words and that saying is never truer than on Facebook.

In a time when people are engaged 24/7 and joined at the hip to their device, it’s crucial to cut through the digital babble if you want to make an impact.

So, how do you do that? Images.

As many a chef will tell you, we “eat with our eyes” and I think this colloquialism applies perfectly to Facebook. A person’s news feed is so cluttered that if you’re a business trying to make your audience sit up and take notice, you need to get your message across quickly and efficiently.

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